Using the unique AI Machine Learning functionality within Max7P will provide you with planning your marketing campaigns for all new events by analysing all the campaigns and delegate audience across all events to give you the best performing marketing campaigns and build target audience based on demographic profiles.

The AI tool will present the top performing marketing activities based on analysing previous event marketing campaign performance and data. The algorithm takes into account key event components like event topic, type of event and location and analyses all the marketing activities, channel performance and budgets and the success of these campaigns. Based on this key data it suggests marketing campaigns based on 100% match to the new event down to 25% match to the new event. New events that match on all components, like type of event, location and topic will suggest marketing activity under 100% match category. Two matched components will show the user marketing activities 75% match and one component will be 50% rest will be shown under 25% match. You can use this analysis to build the marketing activities and demographic profiles for your new events.