Manage your events with ease
Media partner section allows you to manage your media partners and all the deliverables negotiated as part of the barter, part paid, and paid agreement.
The budget feature allows you to plan and manage your budget from allocation to actual spend and provide quick reports to see at a glance where you are with your budget. This is an essential tool when you have multiple team members working on the same event.
There are several levels of reporting within Max 7P Event Marketing Platform.
The deadline section enables you to manage all the key deadlines ensuring that you don’t miss any.
Planning and delivering activities for an event campaign that has segmentation, many channels and media partners
It is critical for event success to see the registrations coming through and accurately forecast the number of delegates and revenue for the events.
How it works
Do you experience these challenges?
- Managing local and global marketing teams with differing skill sets and marketing tools
- Effective knowledge sharing on a timely basis
- Real time campaign execution information - who is doing what? Are deadlines missed?
- Real time budget spend in campaign currencies
- Reporting on Revenue v Targets per event and product portfolio
- Forecasting on delegate numbers and revenue
- Creating time consuming delegate profile report and insights
- Creating and analysing ROI, channel and campaign reporting
Max 7P Event Marketing Platform is designed for marketers for the high volume, complex, multi team and varied execution of event marketing activities.
The online platform can be accessed by team members from anywhere taking away the communication and time zone barriers for multi location/global teams working on the same events or events within the same portfolio.
The platform allows the marketer to plan marketing campaigns by segments, forecast delegates per activity; allowing the marketer to assess whether they have enough activity to hit the delegate/revenue targets, execute media partner deliverables, manage deadlines and event budgets with ease and efficiency.
Using the unique AI Machine Learning functionality within Max7P will provide you with planning your marketing campaigns for all new events by analysing all the campaigns and delegate audience across all events to give you the best performing marketing campaigns and build target audience based on demographic profiles.
The AI tool will present the top performing marketing activities based on analysing previous event marketing campaign performance and data. The algorithm takes into account key event components like event topic, type of event and location and analyses all the marketing activities, channel performance and budgets and the success of these campaigns. Based on this key data it suggests marketing campaigns based on 100% match to the new event down to 25% match to the new event. New events that match on all components, like type of event, location and topic will suggest marketing activity under 100% match category. Two matched components will show the user marketing activities 75% match and one component will be 50% rest will be shown under 25% match. You can use this analysis to build the marketing activities and demographic profiles for your new events.